Search Engine Optimisation
When business owners start an online market for their products, one of the problems they face is how they can make their new website be easily found by their target market. Some of them may have heard about how keywords can make wonders if used the right way. But one question still remains: How do you make it work?
One word, three letters: SEO
Search Engine Optimisation (SEO) is an online marketing strategy that most business owners use in order to boost their website’s search ranking in Google search or in any other search engine tools. However, when it comes to learning SEO, a lot of the business owners may become too overwhelmed with the amount of information they find that they become intimidated and end up not using it instead. But learning SEO is not impossible, all it takes is a vast amount of patience and dedication to learning.
Like any other topics, the best way to start learning SEO is to do lots and lots of reading. Start learning from the most basic and work your way up. It is important to learn the essentials in the early part than discovering that you missed something when you have already started working. With that said, here are some ideas help you as you start your journey to high-quality Search Engine Optimisation (SEO).
The first step to take when starting a website is to focus on the keywords you put on site. It is important to remember not to overdo it. Putting on a lot of keywords will not do you any good. In fact, Google may even penalize you for having too many keywords stuffed in one page. As much as possible keep your keywords at a minimum – about 4 to 5 keywords will do the trick.
- Meta tags
Meta tags are elements of the HTML that provide the search engines information of what the webpage is all about. These HTML elements called are title tag and meta description. Let’s dig in deeper to what these elements are really all about.
- Title tags
The title tags provide the search engine a concise idea – about 70 characters or less – on what the page is about. It is placed on the top section of the HTML code page between <head> </head>. The title tag must have the name of your business as well as a keyword that would relate to what the page is talking about since this will show up on the search engine results as a big blue link. It also appears in different places including the tab on your browser.
- Meta Description
The meta description is a short paragraph that tells your audience a little bit of information on what you can find in the contents of the page. It appears under the URL of your webpage in the search engine’s result. It also appears when people share the link to your webpage in various places such as social media.
Content is Important
Quality content is important in search engine optimisation. If you are up to date with the latest trends online, you may have read about how content marketing and development are on the rise these days. A quality content is a way to entice visitors. Having a lot of quality content can increase the chances of getting your webpages on top of the search engine results and the more you have, the more likely it is for visitors to stick around your website.
Creating content may be a handful but it will benefit you in the long run. A quality content may include different types such as Blog posts, Videos, Tutorials, Interactive online activities, Infographics, and a lot more.
Another thing that could help you with your SEO is link building. One of its goals is to get other websites to link to yours. The more links you build, the more popular your page website will become therefore it increases the chance of your page to be displayed on the top of the search index.
How do you build links? There are actually a lot of ways you can get links. If you do enough research, you may have come across the different techniques of link building.
- Whitehat – its strategy focuses on making your website more visible by creating a good quality content and organic link building. This is basically the good type.
- Blackhat – this strategy is the aggressive type. This is usually used by business owners who want a quick financial return. Such technique doesn’t usually obey the search engine guidelines and people who use this technique have a higher risk of ending up being banned from the search engine.
Taking note of these terms will make a big difference for in optimising your website. Still confused? SEO Brisbane will help you understand why you need to incorporate SEO to your website. If you want to know more, feel free to reach out to us via our website.
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