In this day and age, almost every website on the internet has incorporated SEO into their online strategy. For you to not only stay in the game but on top of it, it’s important to have various tools at hand to help you find new opportunities, save time and effort, yet maximize your SEO strategies.

It doesn’t matter whether you’re running a website for a multi-national business, a freelance digital marketing manager, a proud owner of an SME, or if you independently run your own blog, you got to grab every resource available that you think is going to help boost your website. Therefore, taking advantage of the valuable information SEO tool offer isn’t only for SEO specialists.SEO Tools

Types of SEO Tools

With that said, you can get a hold of SEO tools even if you’re not an SEO specialist or an owner of an agency. In fact, all online marketers need to be aware that these helpful tools are readily available at their disposal. If you’re paying for an SEO company, you also need to know the type of tools they are using.

There are tons of different SEO tools out there. You may find yourself asking, “Is all of this really necessary?” The answer ultimately boils down to what you need. To give you a little head’s up, we’ve categorized and broken down all of the tools you might find relevant to your website.

  1. Keyword Analysis Tools

If you know about SEO, you’ll know how important keywords are because without it, SEO won’t exist. Keywords are the ones that will guide people to your website. If used properly, your website will gain the traffic and the popularity you’ve always dreamed of.

In the last five years or more, it has been challenging to achieve effective keyword analysis and research because of Google Adword’s Keyword Planner hiding data. But it is up to you and your SEO specialists to uncover hidden these hidden gems and ultimately send traffic to your site to show off your great, well-researched content.

While keyword analysis tools are awesome, still all it does is to provide you with valuable data. It’s now up to you and your team to interpret the data that has been given to you; it’s what you do with it that makes all the difference.

  1. Link Removal Tools

A link removal tool is a type of SEO tool that you wish you will never use. Link removal happens when your website has been penalized by Google Penguin algorithm. This process can really be tedious and time-consuming but when you look at the bright side, it’s actually an opportunity to revamp your website and give it a new life.

Link removal isn’t just for websites who have been penalized. If you happen to have bought links in the past, had your content posted on numerous websites, or have been on the wrong end of an SEO attack, link removal can be of use. Removing these links is completely fine and you won’t be added to Google’s naughty list.

  1. Link Building Tools

Google had already voiced out that we shouldn’t build links, but nonetheless, it is one of the most important factors in determining your rank on a search engine. There are different methods of building links and not every technique is ethical but really, writing content for other websites if beneficial to all of the parties involved.

The effectiveness of link building depends on the quality of the content. Link building and writing for other people’s website will not only gain new content for their website but also enables you to advertise your website and or gain authority on a certain subject.

  1. Ranking Tools

Another valuable information you need to know is knowing where your website currently ranks. This enables you to find out which online marketing strategy works best for you website, maximize your ROI, seeing an influx of traffic on your website, and letting you focus on improving similar marketing efforts.

The ranking tool enables you to know exactly where you rank without having to do the tedious task of searching the search engine page after page trying to find your website.

  1. Content Effectiveness Tools

If you think SEO will let you get away with writing crappy content, think again. SEO won’t be able to properly optimise your website if you continue to create subpar content – something that people won’t read or search for.

Having content effectiveness tools at hand will help you think of brilliant ideas for content so it can be easily optimised. You have to keep your visitors on your page for a long time – hours on end maybe.

At SEO Brisbane, we use various SEO tools that are constantly updated to give you the newest information. We want to make sure that our clients will have an established and consistent online presence so their target market can easily find them. If you want to know more about SEO or SEO Brisbane (, we highly encourage you to visit our website and hit us up.