Search Engine Optimisation

SEOWith today’s advancement in technology, it’s hard not to come across the term search engine optimisation or commonly known as SEO. If you don’t know what this means, it’s actually a modern online marketing strategy with the goal of improving a website’s organic search engine rankings. In other words, your website will appear on the first page of major search engines such as Bing, Yahoo!, and of course, Google.

You can’t deny the fact that the internet is everywhere – schools, coffee shops, homes, phones (through mobile data), and more. It’s a resource you can choose to ignore or utilise for your own benefit. If you’re a businessperson, an influencer, or whatnot, it’s better to learn all there is to know about SEO because it can either make or break your website’s success.

Studies have shown that 80% of the traffic that’s generated by your website comes from search engines. Therefore, it makes sense for someone with a website to invest in SEO because if you don’t, your site will be buried along with millions of other websites on the World Wide Web.

SEO specialists combine technical techniques along with creative visual content to get people to click on your website and to increase brand awareness. If you’re new to the whole SEO strategy, the first thing you need to do is to determine whether or not you need SEO for your website.

When to Use SEO

Generally, SEO is used if you want people from all over the world to click on your website. Thus, there is a need to be on the first page of the search engine and to remain there. While SEO seems like a quick fix, it really isn’t. Getting on the first page of Google doesn’t happen overnight. It takes time and effort – namely an effective SEO strategy. But when the time comes that your website is on top, you’ll be able to enjoy long-lasting benefits.

If you are creating an authority website, incorporating an SEO strategy would help. An authority website is basically an information site for a specific target market. Once you have your systems in place, it’s going to be the type of website that generates traffic through URL recall and the SEO element would only be informative content.

On the other hand, if you are only looking to raise the value of your website without the objective of selling it, investing in SEO is also a great way to do so. Because should you wish to sell it in the future, you’d be able to sell it at a higher price if the website is high-value. A consistent influx of website traffic and a high rank on search engines are the factors to consider if you want to raise the value of your site. And SEO will help you do just that.

When Not To Use SEO

The goal of SEO is to present web pages that contain relevant information from searches people made. If your business or your product is a new invention – something so unique – then SEO may not be the strategy for you (yet). For the reason that if people have never heard of something, they simply cannot search for it.

If the products or services on your site are low on demand, this may be associated with the keyword phrases used. Most of the time, this means that your keywords are not being searched by people. While the concept of SEO is promising, it is important to remember that it’s not magic. It cannot create a demand for your business if there is none in the first place.

If you want immediate results, then SEO is not for you because it takes time to take effect. Good SEO practices try to naturally follow organic linking and social media activity, which means it has to be slow and gradual. It usually takes weeks, months, and even years, before you see an improvement in rankings.

We hope that this article helped you determine whether your website needs to incorporate SEO or not. If you think you need SEO to switch things up for your website, feel free to reach out to SEO Brisbane. We highly encourage you to visit our website ( for more information about SEO and what it can do for you.